LOVLEI Ranch: From the Coast to the Country
Raised by the ocean and nurtured by the horses of the Southwest, Robin Hoffman Haack—a champion cutter and third-generation co-owner of Hoffman California Fabrics—has created LOVLEI Ranch, a boutique apparel brand that embodies her deep connection to both the beach and the ranch.
Drawing on the legacy of her family’s textile business, which has been a cornerstone of the industry for over 100 years, Robin blends her passion for beautiful beaches, fine fabrics, and great horses into a seamless collection that speaks to the modern Western lifestyle. Growing up in a family of legendary surfers, Robin was immersed in the Southern California beach culture from an early age. Her father, the late Walter Hoffman, led Hoffman Fabrics for 65 years, earning the title “the King of Prints.” He was a driving force in shaping the coastal lifestyle, supplying prints for clothing manufacturers that defined the SoCal look.
Robin’s upbringing, however, was equally influenced by the world of competitive horse shows. From the age of nine, she split her time between the surf and the saddle, competing in horse shows across the Southwest for nearly three decades. Robin won numerous championships and was inducted into the National Cutting Horse Association’s Non-Pro Hall of Fame. Her husband, Mike Haack, was also a world-class cutting horse trainer, achieving major wins across the country.
After joining the family business in the early ’90s, Robin eventually decided to create a line that would merge her three great passions. LOVLEI Ranch was born out of a vision to craft a collection that effortlessly transitions from coastal to country living. Armed with a treasure trove of rare prints and artwork from Hoffman’s vast archive, Robin saw an opportunity to design one-of-a-kind garments that combine timeless style with modern sensibility.
To bring her vision to life, Robin teamed up with veteran designer Anna Kenney. With an impressive career that spans brands such as Anne Cole, Ralph Lauren, Victoria’s Secret, and Mossimo, Anna’s expertise complements Robin’s deep knowledge of textiles. Together, they dig into the Hoffman archives, unearthing vintage prints from the last century to create exclusive pieces that reflect both the beach and ranch aesthetic.
“My favorite part of the process is going through the Hoffman archives with Anna and selecting the prints that speak to us,” says Robin. “From there, they evolve from mood boards to final designs, into beautiful, wearable art for both women and men.”
Each collection is a reflection of the season’s colors and silhouettes, drawing inspiration from themes that connect the designs. The latest collection, ‘Prairie Paisley,’ showcases a delicate, vintage paisley design with intricate detailing, while the ‘LR Ranch’ collection evokes the spirit of Old West Americana. Each print tells a story and becomes part of a style that transcends trends.
On the women’s side, LOVLEI Ranch offers a range of lifestyle and activewear pieces. The growing collection includes dresses, skirts, tops, and shirts crafted from soft, premium fabrics, as well as embossed ultra-suede jackets in multiple styles and colors. The activewear line has a distinctly Western flair, with fan favorites like the flared ‘Flirt Pant’ and matching bra set. The men’s Sheridan shirt, available in select prints, ensures that cowboys get in on the fun, too.
In a world where trends come and go, LOVLEI Ranch is designed to endure. With its commitment to quality, exclusivity, and timeless style, the brand is quickly becoming a staple in the Western community—and beyond.
Find a retailer or shop online at lovleiranch.com.
Use code QHN15 for 15% off your first order.
