Resistol’s Commitment to the Western Lifestyle: From Functional Fashion to Rookie Excellence

Since its start, Resistol has been synonymous with providing cowboys reliable, high-quality gear. With a deep understanding of the tough conditions cowboys face, Resistol has always prioritized weather protection and durability. In fact, the name “Resistol” itself originates from the phrase “resist-all weather,” reflecting the brand’s commitment to durability and performance in all conditions. From their iconic cowboy hats to its latest innovative outerwear, Resistol embodies the true spirit of the Western lifestyle. The Cold Bloq outerwear collection is a prime example of this, engineered to block the cold while keeping you comfortable in style.

Engineered for the Elements, Designed for Durability

Resistol’s Cold Bloq jackets and vests are the ultimate defense against winter’s icy grasp, providing warmth without the bulk. The lightweight construction creates a protective barrier against the cold, while the ripstop shell ensures durability. Lined and insulated, these pieces are crafted to work for you, and with you.

Thoughtful details, like the added elastic cuffs and drawstring waist help to seal out the wind, while the quilted lines provide a classic look and stabilize the insulation. Show your pride in the Resistol brand with the signature embroidery on the chest. True to timeless Western fashion, the design is finished with traditional yokes.

With practical features, such as the inside chest and waist zipper pockets, there’s ample storage for essentials—from your wallet to the gear you need on the range.

The 10th Annual Resistol Rookie Luncheon: Celebrate Rodeo’s Rising Stars

The annual Resistol Rookie of the Year award honors first-year Professional Rodeo Cowboys Association (PRCA) and Women’s Professional Rodeo Association (WPRA) cardholders who achieve the highest earnings in their respective events by the end of the season, including winnings at the Wrangler National Finals Rodeo (NFR). This prestigious title is a “one-shot” opportunity, unique in the PRCA and WPRA.

As one of the original sponsors and official hat of the PRCA, Resistol celebrates the Resistol Rookies of the Year annually with a special luncheon. This year marks the tenth anniversary of the luncheon at the South Point Hotel & Casino during the Wrangler NFR. Guests will enjoy live music, a delicious meal and a program hosted by the industry’s best. The rookies will be presented with their year-end awards. Previous rookies of the year and world champions will offer the current rookies with congratulations, sentiments of the title and future advice as they continue in their careers.

The celebration culminates with the revered Resistol “Man of the Year” award, presented to someone who goes above and beyond to further the industry, sport and lifestyle that Resistol represents. Past recipients include country music star Cody Johnson, American Quarter Horse Association Vice President Karl Stressman, Wildfire Open founder Billy Pipes and Pro Rodeo Hall of Fame announcer Bob Tallman.

The Resistol Little Britches Rookies of the Year will also attend the luncheon, recognizing their dedication and hardwork.

During Round Six of the NFR, the PRCA Resistol Rookies of the Year will be honored in the arena and awarded with their Montana Silversmiths Rookie of the Year buckles.

Join in celebrating this year’s rookies and the future stars of rodeo! 

Link to Resistol Rookie luncheon tickets: https://am.ticketmaster.com/southpoint/buy?id=NDEz 

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