Wayne Brooks

Although born in Arizona, Wayne Brooks came from a Wyoming and Montana family that ran several ranches in the area throughout his parents’ lives. He quickly picked up the rodeo bug, competing in rough stock events, particularly riding bareback horses for about six years. When he realized he would need to leave rodeo competition behind, he knew he couldn’t step out of rodeo entirely — hence his more than 30-year career as a rodeo announcer. In 1994, Brooks got his Professional Rodeo Cowboys Association card. Since, he’s been named Announcer of the Year five times, selected as one of the Wrangler National Finals Rodeo announcers 10 times, known as the voice of the Canadian Finals Rodeo for 16 years and announced the Indian National Finals Rodeo five times. His experience is vast, working a long list of prestigious rodeos across the country. When not announcing, Brooks lives in Lampasas, Texas, and works as a commercial voice talent.

Traveling to the biggest rodeos, including multiple circuit finals, Pendleton Round-Up, Calgary Stampede, Reno Rodeo, California Rodeo Salinas and many more, Wayne Brooks’ voice is heard amongst some of the largest crowds. Photograph courtesy of Wayne Brooks. Cowboy Traits

Honest. Straightforward. Loyal. Hardworking. Reliable.

Remaining true to his roots and why he loves what he does, Wayne Brooks portrays the Western lifestyle authentically. He even still announces horseback when he can. Photograph courtesy of Wayne Brooks. Definition of “Cowboy”

“The bottom line, or what’s most important, is the mentality of a cowboy. I think it’s a lifestyle, not necessarily what you do for a living or whether you ride horses. It’s a mentality, including a values system where you treat other people as you want to be treated, stand up for what’s right and value other people’s opinions. One of the biggest things witnessed throughout the Western lifestyle is work ethic. Cowboys are good providers, and they’re loyal to their friends, employers and family. I think real cowboys are humble — they back in there, do their job and let their actions do the talking. As a young man, I thought it was about having fun. As I’ve grown older and matured, I now realize it’s about being a stand-up guy, honest and humble.”

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